Diep Thanh Tra:
Taste the Clouds

2019

Not all heroes wear a cape. Diep Thanh Tra is on a mission to revitalize its hometown’s precious gift: the hundreds-year-old Shan Tuyet tea trees and its custom harvesting in Tua Chua - Dien Bien.

Only when reaching 1500m above the ground does it reveal a poetic scenery of ethnic farmers tea-picking with joy, which is gradually fading away due to modernization. By using color gradients and homely illustration, COHE visualizes the pure and euphoric feeling that floats around the beautiful long-lived trees, lending a helping hand to preserve the tradition.