Ngoặm
2020
Started off as an online business selling gourmet burgers, Ngoặm has garnered a loyal following of foodies. Since then the well-known western fast food has been Ngoặm’s house specialty, but elevated to a fine-dining level dish with traditional Vietnamese ingredients and cooking techniques.

The brand’s mission is to not only celebrate diversity, but also honor community. Ngoặm wants to give back to the community by making gourmet meals at accessible price points, reusing scraps as ingredients to reduce waste, and teaching the art of food-making to those who need.

We designed the visual identity for Ngoặm’s bistro and reconstruct the brand story to a cohesive narrative that highlights cultural diversity.

Ngoặm itself is a culture remix, where cuisine from all corners meet, greet and fuse. At Ngoặm, food is experimental—each dish is a concept and has a range of quirks to flaunt. 




CreditsCreative DirectorsHiep H, Colin Tran

DesignersDakota Nguyen, Hiep H

Project ManagerChii Nguyen

Studio ModelLy Nguyen

StylistDakota Nguyen

Showcase PhotographyBao Khanh
Special thanks to Tú & Ngọc
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