Identity
Ngoặm
Don Dien
L’Păng Baker
Soie
Nhẹ Kinh Bắc
HOA Club

Packaging
Phùng Ân
Lam Yên
Nương Bắc


Showreel (2021)
Logofolio

Email
Behance
Instagram

66 Phan Dinh Phung
Ba Dinh, Hanoi
©2025
Nương Bắc
Tet in a Box2016

Creative Director: Colin Tran, Hiep H
Designers: Hiep H
Project Manager: Colin Tran
Copywriter: Quang Anh Dao
Producer: Colin Tran
Showcase photographed by 282 Production
Most people stop at the question: what is the better packaging for “banh chung” between “la dong” and “la chuoi”? Nuong Bac thinks there is more to appreciate the traditional rice-cake, not just how you wrap it. Taking inspiration from terraced fields in the Northwest and the iconic color palette of banh chung, together we have come up with a creative two-level packaging, transforming banh chung to an exclusive gift for Tet Holiday.Most importantly, the name “Nương Bắc” represents its most crucial aspect: Dien Bien’s true origin, from ingredients to techniques, from scratch to finish.

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