Mid-Autumn Gift Set
The catch: it had to be worth keeping after the mooncakes are gone. The design should follow Tired City's signature spirit: honoring tradition without much explanation.
COHE's solution is a package that unfolds into a decorative folding screen, or assembles into a tabletop spinning lantern (đèn kéo quân). Lean, economical and easy to ship.
Creative DirectorsHiep H, Colin Tran
Art Direction & DesignMinh Chau
IllustratorsMinh Chau, Hwee
Project ManagersTrang Toof
Showcase PhotographyTung Lam
Production TeamColin Tran, Minh Chau
Production TeamColin Tran, Minh Chau