Flanerie: Sanctuary of Fashion
Team: Colin Tran, Hoang Hiep, Tuan Anh Ha
Showcase photographed by: Quang Tung
Photo courtesy of Flanerie
Flanerie is no ordinary multi-brand retail: It is a stylish cult for contemporary women who value unique tastes over trends. The journey starts from a boutique showroom with high-end selected designer pieces, all the way to its re-establishment as one of the biggest luxury concept stores in Vietnam, transforming from fashion to wearable art. How can we capture this new surreal ambience in visual language? The solution is a mixture of simplicity, a high dose of elegance and “the archway”.