Phê Đây
TaCỗ
Ngoặm
Don Dien
L’Păng Baker
Soie
Nhẹ Kinh Bắc
HOA Club
Packaging
Phùng Ân
Lam Yên
Nương Bắc
Showreel (2021)
Logofolio
Behance
66 Phan Dinh Phung
Ba Dinh, Hanoi
©2025
Ba Dinh, Hanoi
©2025
Floating on Air
Creative Directors: Hiep H, Colin Tran
Designers: Ly Nguyen, Hiep H
3D: Huy Hung
Project Manager: Chii Nguyen
Photographed by Viet Ngo Hoang
Assistant: Trang Nguyen, Mai Phan Anh Duc
Photo courtesy of Soie by Fours
To further emphasize this idea, we took the shape of a silk ribbon as inspiration for the brand symbol. A silk ribbon can freely transform into countless shapes and forms, similar to Soie’s creative baking style.