Identity
Ngoặm
Don Dien
L’Păng Baker
Soie
Nhẹ Kinh Bắc
HOA Club

Packaging
Phùng Ân
Lam Yên
Nương Bắc


Showreel (2021)
Logofolio

Email
Behance
Instagram

66 Phan Dinh Phung
Ba Dinh, Hanoi
©2025
Soie
Floating on Air 2022

Creative Directors: Hiep H, Colin Tran
Designers: Ly Nguyen, Hiep H
3D: Huy Hung
Project Manager: Chii Nguyen

Photographed by Viet Ngo Hoang
Assistant: Trang Nguyen, Mai Phan Anh Duc
Photo courtesy of Soie by Fours
Soie's passion for entremet cakes and their desire to create aesthetically pleasing designs are at the core of the brand. We had the opportunity to help Soie move closer to a refined, gentle brand image.In French, Soie means Silk. The name Soie was chosen based on the similarity of the soft, airy style of entremet making, with a silk ribbon.
To further emphasize this idea, we took the shape of a silk ribbon as inspiration for the brand symbol. A silk ribbon can freely transform into countless shapes and forms, similar to Soie’s creative baking style.



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