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Soie
2022

Creative Directors: Hiep H, Colin Tran
Designers: Ly Nguyen, Hiep H
3D: Huy Hung
Project Manager: Chii Nguyen

Photographed by Viet Ngo Hoang
Assistant: Trang Nguyen, Mai Phan Anh Duc
Photo courtesy of Soie by Fours
Soie's passion for entremet cakes and their desire to create aesthetically pleasing designs are at the core of the brand. We had the opportunity to help Soie move closer to a refined, gentle brand image.

In French, Soie means Silk. The name Soie was chosen based on the similarity of the soft, airy style of entremet making, with a silk ribbon.
To further emphasize this idea, we took the shape of a silk ribbon as inspiration for the brand symbol. A silk ribbon can freely transform into countless shapes and forms, similar to Soie’s creative baking style.


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© COHE VIETNAM. Studio COHE, 2026. COHE is a contagious idea. We want to achieve more than what meets the eyes, through our creation, curation and friendship.