Creative Directors: Hiep H, Colin Tran
Designers: Ly Nguyen, Hiep H
3D: Huy Hung
Project Manager: Chii Nguyen
Photographed by Viet Ngo Hoang
Assistant: Trang Nguyen, Mai Phan Anh Duc
Photo courtesy of Soie by Fours
In French, Soie means Silk. The name Soie was chosen based on the similarity of the soft, airy style of entremet making, with a silk ribbon.
To further emphasize this idea, we took the shape of a silk ribbon as inspiration for the brand symbol. A silk ribbon can freely transform into countless shapes and forms, similar to Soie’s creative baking style.