L’Păng was born from the love of bread. Bread made with heart is always the best bread. For L’Pang, the most important thing is to keep the passion for baking alive.

Inspired by L’Păng’s never-ending passion, Studio Cohe designed a visual identity full of joy, positivity and sincerity. The monogram exudes the sweetness and softness of cakes made from the heart. Along with the French bakery identity, the “day and night” theme is expressed throughout from the logotype to the pattern.